PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

  • Published on May 19, 2019
  • What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
    P R O D U C T S M E N T I O N E D:
    PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
    Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
    C O L L A B S
    Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

    C O N N E C T W I T H M E:
    instagram: @jackieaina
    snapchat: jackieaina
    facebook: Jackie Aina
    twitter: @jackieaina

    B U S I N E S S:
    For business inquiries please contact jackie@rare.global

    *Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

    Changing the standard of beauty, one tutorial at a time :)
    Phil 4:13
  • Howto & StyleHowto & Style

Comments • 2 302

  • Jackie Aina
    Jackie Aina  27 days ago +4158

    PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously.
    We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

    • onlooker4564
      onlooker4564 22 days ago

      That thing of you chanting your own name....weird....

    • Grace Riccini
      Grace Riccini 24 days ago


  • 1969Vanessa G
    1969Vanessa G Day ago +1

    DG 7 is what Jackie picked. DPG 1 As a correcter. picked. Primer Milk Hydrowater primer.

  • Mollie Schonberger
    Mollie Schonberger 3 days ago

    for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

  • doorframepush
    doorframepush 3 days ago

    Teint Idole is over-rated imho. I used to use it, the coverage sucks.

  • Charity Smith
    Charity Smith 5 days ago

    Pls do a video with the fam!

  • McKenzie Jones
    McKenzie Jones 5 days ago

    If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

    • Jackie Aina
      Jackie Aina  5 days ago

      that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

  • Ana Allen
    Ana Allen 5 days ago

    wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

  • Super Kay
    Super Kay 6 days ago

    Jackie...did you just hit the whoa? Lmao

  • A Isse
    A Isse 6 days ago

    Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

  • Victoria Stone
    Victoria Stone 7 days ago

    I love you!

  • Fermin Ortiz Jr
    Fermin Ortiz Jr 7 days ago

    1,000 shades next

  • Jamie Hargrove
    Jamie Hargrove 8 days ago

    Where would you suggest going to get a foundation shade match that would have access to a range of good products.

  • Jamie Hargrove
    Jamie Hargrove 8 days ago

    The mind your childcare comment hit me hard lol

  • LB Lipney-Burger
    LB Lipney-Burger 8 days ago

    Jaaaaackie WHAT foundation brush is that? Dang I want to try it

  • Oblong Polka Dots
    Oblong Polka Dots 8 days ago

    Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

  • ren oops
    ren oops 9 days ago

    Your so pretty and funny it not fair you don't even need make up

  • Trice Tyme
    Trice Tyme 9 days ago


  • The Fallen Star
    The Fallen Star 9 days ago +1

    “Yes my thumbnail is missing”.
    *I deadass thought she meant the video thumbnail*

  • A Jar of Jam
    A Jar of Jam 9 days ago +1

    This was such a thorough review. Thank you!

  • The Fallen Star
    The Fallen Star 9 days ago

    Sis send me my shade!!!!

  • sleepless wanderer
    sleepless wanderer 10 days ago +1

    thanks for such an in depth review! you look amazing

  • nehv78 Sm
    nehv78 Sm 10 days ago

    Your makeup looks good.

  • z a myers
    z a myers 10 days ago

    I might need to go buy that

  • Lexi Hamm
    Lexi Hamm 10 days ago

    only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching

    • Jackie Aina
      Jackie Aina  10 days ago +1

      if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.

    • Jackie Aina
      Jackie Aina  10 days ago

      I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.

    • Lexi Hamm
      Lexi Hamm 10 days ago

      @Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism

    • Jackie Aina
      Jackie Aina  10 days ago

      what are you even talking about like did you even watch the video...

  • Gwendolyn Solanke
    Gwendolyn Solanke 10 days ago

    I am gonna try this......just because you said I should be able to find my shade and its light weight.

  • Mack Doesn’t
    Mack Doesn’t 11 days ago


  • Super Kay
    Super Kay 11 days ago +1

    Jackie did you just hit the whoa? 😂😂😂

  • Betty Bane
    Betty Bane 11 days ago

    I’m interested in this

  • Natty L
    Natty L 11 days ago +3

    Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare
    Me: Tass 😂😂😂😂😂 *cant breathe *

  • Books Boots and Music
    Books Boots and Music 11 days ago

    Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂

  • The Dodo
    The Dodo 11 days ago

    When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.

  • Charis Sims
    Charis Sims 11 days ago

    Okay but when I think of olive , I think green ?? Somebody help me out 😭

  • Audriana Tony
    Audriana Tony 11 days ago

    O fawk nooo. Where is the theme song sis!! 😂😂

  • Angie Hoyos
    Angie Hoyos 12 days ago

    Guys i just started my youtube chanel from zero, would appreciate some love ❤️

  • IndiaJL
    IndiaJL 12 days ago


  • Aida G
    Aida G 12 days ago

    It feels like ester lauder double wear

  • Nadia Nanette
    Nadia Nanette 12 days ago

    This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie

  • Mary Macfadzen
    Mary Macfadzen 12 days ago

    It looks like that shade matches you perfectly!

  • Nikki Raynor
    Nikki Raynor 12 days ago

    does anyone know what lashes she’s wearing? 🙏🏻

  • kilyssah
    kilyssah 12 days ago

    Their website is helpful too with finding your shade.

  • Beatrice2 2
    Beatrice2 2 13 days ago

    Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR

  • Andrea Guerrero
    Andrea Guerrero 13 days ago +17

    Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.

  • Boi I think not
    Boi I think not 13 days ago +6

    No one at all:


  • kldruh
    kldruh 13 days ago

    AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?

  • Amoy Hong Ping
    Amoy Hong Ping 13 days ago

    I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety

  • alwayzjello
    alwayzjello 13 days ago

    Where can I buy the minis?

  • alwayzjello
    alwayzjello 13 days ago

    I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.

  • cherrypie37
    cherrypie37 13 days ago

    During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.

  • Sunset Gao
    Sunset Gao 13 days ago

    She looks like she isn’t even wearing foundation! Wowowowow

  • MelonMonay95
    MelonMonay95 13 days ago

    I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍

  • Kennedy Montanye
    Kennedy Montanye 13 days ago

    Pores? WHERE?!?!

  • Courtney Bracey
    Courtney Bracey 14 days ago +25

    “No pores found...error 404” 💀. Loved this review!

  • Eva Marva
    Eva Marva 14 days ago +5

    "100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!

  • Maraviar McCoy
    Maraviar McCoy 14 days ago

    Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.

  • jdeang817
    jdeang817 14 days ago

    I bought the pressed powder for my daughter last night, it looks amazing on her!

    SANDRA DUDLEY 14 days ago

    Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol

  • Justine Deruyck
    Justine Deruyck 14 days ago

    I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.

  • Ashley Marie
    Ashley Marie 14 days ago

    i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰

  • doombuggy123
    doombuggy123 14 days ago +3

    Shoooooooot, that foundation made your skin look FLAWLESS

  • AngelsHikari
    AngelsHikari 14 days ago

    Cool heading there now!

  • Monica Williams
    Monica Williams 14 days ago

    Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!

  • my dost
    my dost 14 days ago

    Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them.

    The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...

  • Aza Briand
    Aza Briand 14 days ago +6

    Maybe it’s just on camera but DG6 looks exactly like your skin ❤️

  • Laporsche La Belle
    Laporsche La Belle 15 days ago

    I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook

  • Catherine Martinez
    Catherine Martinez 15 days ago

    Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️

  • Sabrina Mitchell
    Sabrina Mitchell 15 days ago +3

    That's a generous pump, i do love me a generous pump....
    Me too sis, me too

    • MUMT Kayla
      MUMT Kayla 10 days ago +1

      Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!

  • Gwen's World
    Gwen's World 15 days ago

    Can you do a video about shade matching to your sisters and cousins?

  • Heather Monroe
    Heather Monroe 15 days ago

    Jackie you look so beautiful!!

  • Isaiah Jerome
    Isaiah Jerome 15 days ago


  • Krys_tal
    Krys_tal 15 days ago

    Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.

  • Classy Lady
    Classy Lady 16 days ago

    That's a pretty foundation on you girl!

  • Kenny Hendricks
    Kenny Hendricks 16 days ago +3

    Honestly i dont even wear make up but i love her personality. Subbed!

  • Briante Epps
    Briante Epps 16 days ago

    Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤

    GRACE KALE-LEE 16 days ago

    I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.

  • Jordan Fincher
    Jordan Fincher 16 days ago


  • Ruru Home
    Ruru Home 16 days ago +7

    No pores found... error 404!! 🤣🤣🤣🤣

  • Nicole Rocamora
    Nicole Rocamora 17 days ago +3

    Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie

  • Alejandra Garcia
    Alejandra Garcia 17 days ago

    Love watching you, always making me laugh!😂❤️

  • Halie Knowles
    Halie Knowles 17 days ago

    Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️

  • Ashley Smith !
    Ashley Smith ! 17 days ago +3

    OK ! So am I the only person digging this calm black look or whatever 😁

  • Jai Fierce
    Jai Fierce 17 days ago

    I swear I freaking love herrrrr! 😂💀

  • Tatyanna Aaliyah
    Tatyanna Aaliyah 17 days ago

    Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩

  • Mrudula Akkinepally
    Mrudula Akkinepally 17 days ago

    Love the content! But please do an updated best concealer video!!! Thank youuuu

  • Sugru Y
    Sugru Y 17 days ago

    Jackie is basically the iiSuperwomanii of the beaut community

  • K H
    K H 17 days ago

    You seem angry in this video....

  • Jalah Davis
    Jalah Davis 17 days ago

    So how do you get the full box

  • Tara Morin
    Tara Morin 18 days ago

    Hi friends watching this video! If you’re like me and want to pick up this foundation but not pay for shipping costs, ALL 100 shades are available on Kohl’s website (20 per listing so you have to find your category, then pick your shade) and it ships free to your local store! So you can either get it off the Pur website and pay shipping if you just want it directly, or you can get it shipped free and go pick it up if you have a local Kohl’s. Just wanted to help out :)

  • Lizzeth Morales
    Lizzeth Morales 18 days ago +8

    I really wanna go get this now. Look what u made me do! Making me wanna spend money! I'm supposed to be saving!! Lol. Love you gurrllllll!!!!

  • Maxi Edwards
    Maxi Edwards 18 days ago

    I love the way you support other influencers of color. Nyman actually shouted you out on one of her last videos as well. Kudos ladies. I love it!

  • Briana Hanks
    Briana Hanks 18 days ago

    I'm LIVING for this eye look and the foundation is truly flawless based on your and Alissa's video

  • Miz Honey
    Miz Honey 18 days ago

    Imagine my surprise to realize I was “dark” in makeup. Up until the last couple years even being medium by black standards my shade has been one of the last shades in the line or I’m forced to mix the jump between two shades just left me out completely

  • Malene von-Ahnen
    Malene von-Ahnen 18 days ago

    Buuut whyyy is it soo hard to make deep deep dark foundations?? I dont get it...Is there some ingredient thats expensive or? Not enough help in the lab? I mean Nyma's skincolor +++ needs bronzer, contour and foundations...fair foundations are all over, we dont need more fair foundation options!!

  • AngelaMUA
    AngelaMUA 18 days ago

    "Calmfully" 🤣🤣🤣

  • Isabel Manahl
    Isabel Manahl 18 days ago

    “Y’all got the secret sauce we need to talk”😂😂

    ASHLYN 18 days ago

    Am I the only one who has pale ass skin but I still watch Jackie bc she has such a great personality and it’s interesting to see how foundations look on other skin tones.

  • Thrifting Mama
    Thrifting Mama 18 days ago

    Excited for this foundation because I’m 420-430 in Fenty and don’t want to buy both so I need one foundation that matches me better.

  • Southern Joy
    Southern Joy 18 days ago

    I really was interested in what you were talking about in this video but I had to turn it off, just way too much talking!!! It's nerve racking!

    • Jackie Aina
      Jackie Aina  18 days ago

      it’s a review. if you dislike someone talking about the product in a review then they aren’t for you

  • Emily Elizabeth Gilbert
    Emily Elizabeth Gilbert 18 days ago +1


  • HeyHey Sara
    HeyHey Sara 18 days ago

    Plzzz do a video on shade matching you sisters

  • Micah Griffitt
    Micah Griffitt 18 days ago

    I just love you and your videos!