Why Americans Love Taco Bell

  • Published on Apr 19, 2019
  • Taco Bell is huge in the United States. It has been ranked as one of the top five fast-food chains in the country, based on sales. Despite the brand's popularity, Taco Bell has been dealing with upheaval in its C-suite.
    With more than 6,500 locations across the country, Taco Bell is one of the top fast-food chains in the U.S. It is not necessarily known for its quality, but a recent Harris Poll anointed it "America's favorite Mexican restaurant."
    Much of Taco Bell's recent innovation was initiated under the watch of former CEO, Brian Niccol. But in 2018, Niccol left the chain to helm one of Taco Bell's biggest competitors - Chipotle. He has since moved Chipotle's headquarters into Taco Bell's backyard. Some say recent turnover in top management could mean trouble for Taco Bell in the years ahead.
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    Why Americans Love Taco Bell

Comments • 6 217

  • CNBC
    CNBC  27 days ago +104

    What's your favorite fast food brand?

  • Tim Hamock
    Tim Hamock Hour ago

    Please bring it to Australia!!! Taco Bell is my absolute favorite fast food restaurant. Make an expat happy please!

  • Bernie Flores
    Bernie Flores 3 hours ago

    Stop calling Taco Bell a Mexican fast food restraunt. Mexico doesn’t even make those lousy taco shells. It’s an insult to the real Mexican Taco . Soft warm fresh corn tortillas with your choice of meat and fresh hot salsa, cilantro and chopped onions. That is the real Mexican Tacos not Taco Bell. Taco Bell was created by a white man with the last name Bell. Taco Bell is an American fast food place and an insult to Mexican food.

  • SidTV25
    SidTV25 6 hours ago

    The appeal of Taco Bell is that you can't get this kind of food anywhere else, its appeal registers completely differently from your typical Mexican place.
    Most burger or sandwich style resteraunts can be replaced by each other.
    But Taco Bell's menu is bizarrely unique but still easy to mass produce, to keep it cheap.

  • TheNine AreMine
    TheNine AreMine 8 hours ago

    Why do all these types of videos always miss the big picture? What kills all of these restaurants is capitalist greed. "Higher prices on cheaper food" is their business modal. A KFC $25 family bucket now contains 8 tiny pieces of chicken.

  • Eric Allen
    Eric Allen 8 hours ago

    A year ago, I really loved the restaurant's menu. That is no longer the case. Since ownership changed, they got crappier every month. The die is now cast and they will fail. By shitheads.

    BAT-TALK! 9 hours ago

    Well it’s not Mexican food but the regular crispy tacos 🌮
    In general are goodbyes hell
    Maybe not the best from Taco Bell

  • SpaceJamBeatz
    SpaceJamBeatz 10 hours ago +1

    Taco Bell ain't even Mexican it's trash lmao

  • Blisfiz ASMR
    Blisfiz ASMR 11 hours ago +1

    Do the CEOs of the fast food chains get high on their own supply?

  • Trane Sonic
    Trane Sonic 12 hours ago

    I'm American and Taco Bell is widely considered to be dog food

  • Pablo Domínguez Durán

    Probably Taco Bell failed in Mexico because is not really authentic Mexican food at all...

  • 211587 cummins
    211587 cummins 13 hours ago

    Taco Bell will always be my bae

  • ShinySonic35
    ShinySonic35 14 hours ago

    If you eat at chipotle you will get sick!

  • chad lavoie
    chad lavoie 14 hours ago

    taco johns is so much better!

  • Peppita Chips
    Peppita Chips 15 hours ago

    Please stop calling it Mexican food I find it offensive

  • Kevin Sherrard
    Kevin Sherrard 16 hours ago

    What about Moe’s dude!?! Obviously I’ve heard of chipotle but I’ve never heard of any of the others they must be Kalifornia Mexican places

  • Merry Christmas
    Merry Christmas 16 hours ago +1

    I might invest now that weed is becoming legal everywhere

  • Merry Christmas
    Merry Christmas 16 hours ago +1

    One of the healthiest? I don't think so

  • Pink Pearls
    Pink Pearls 17 hours ago

    🐮 Arby’s, chick 🐥 fil a, taco 🌮 🛎

  • Kewlness
    Kewlness 17 hours ago

    Never heard those mottos before.

  • Dan Gardiner
    Dan Gardiner 19 hours ago

    Taco Bell is great pure Mexican-American food, and cheap too, never mind make a run for the border, you make a run for the bathroom after you eat there.

  • Donnie Webster
    Donnie Webster 19 hours ago

    Don’t forget Taco Time.

  • Christian Mendez
    Christian Mendez 19 hours ago

    It’s not real Mexican food

  • Backyardmech1
    Backyardmech1 20 hours ago

    Make a run for the border.

  • Michael D'Auben
    Michael D'Auben 20 hours ago

    I don't know anyone who "loves" Taco Bell. In fact everyone I know thinks their food is crap. With all the real Mexican food available today I can't understand how this place still exists.

  • coronaflo
    coronaflo 21 hour ago

    Taco Bell is described as selling Mexican inspired food, not Mexican food.

  • Jane Doe
    Jane Doe 22 hours ago

    taco bell sucks

  • IronPiedmont1996
    IronPiedmont1996 22 hours ago

    Not to mention that Taco Bell is going to be the only restaurant available in the future. Except for the UK, they are only going to get Pizza Hut.

    If you got a reference, you're awesome.

  • Dive Dodge
    Dive Dodge 23 hours ago

    It's cheap. I eat it now and then.

  • Paul Y
    Paul Y 23 hours ago

    People have told me they go to Taco Bell if they need a laxative and TB will do the job.

  • Chosen One
    Chosen One Day ago

    Dell Taco is better food.

  • H Sam
    H Sam Day ago

    Sadly, it's not big in South Korea and Japan.

  • James Valt
    James Valt Day ago

    It took me 7 terrible experiences over the toilet to learn my lesson with Taco Bell. Next time no sour cream.

  • BootLoxes
    BootLoxes Day ago

    Once I return to america i am going straight to taco bell

  • Estrellita Velasco

    Perhaps who ever came with the idea of calling Taco Bell Mexican food has never left the country to try REAL Mexican Food. I went once to Taco Bell out of curiosity and never went back.
    Not Mexican food my friends, sorry to break out the news...or maybe you already know, but then it should be called something else like 'poor imitation of Mexican food', I do not know, someone out there I'm sure can come out with a better name.
    BTW I run Food Tours in Puerto Vallarta Mexico and come from a family where my great aunties and specially my grandma were great cooks!
    My two cents

  • Dome Giardiello
    Dome Giardiello Day ago

    I get so triggered when they call Taco Bell Mexican food 😂😂😂

  • Josh Miller
    Josh Miller Day ago

    Taco John’s is so much better than toxic hell

  • dick castle
    dick castle Day ago

    My favorite Mexican food😂😂

  • David Alexandrovitch

    chalupa supreme ❤

  • o z
    o z Day ago +1

    you have to eat the food next or on the toilet every time. thats consistency that i love paying for.

  • Fc9ers
    Fc9ers Day ago

    the black beans and rice at chipotle, yuck!

  • Drew Yardley
    Drew Yardley Day ago +1

    Taco Bell is coming to New Zealand soon. I wish In-N-out burger would come here also, I always eat there whenever I go to the US. 😃

  • Carmen Lopez
    Carmen Lopez Day ago

    I just had Taco Bell last week after years and it was horrible.

  • darthkimball
    darthkimball Day ago +1

    You spent 15 minutes talking about how taco bell is so good, but not about how taco bell won the franchise wars? How has no-one at CNBC not seen demolition man?? You get a dislike for that one...

  • Joe Gallegos
    Joe Gallegos Day ago +2

    There is NOTHING better than a cheesy gordita crunch!! 😍

  • P Pumpkin
    P Pumpkin Day ago

    Most things at Taco Bell taste the same. Tortilla, beans, cheese, tomato, ground beef. You can get it in a taco, a burrito, a flat tortilla, nachos.

  • Oliver Hernandez

    Man of course I’m American and I love Taco Bell is so good

  • MrOldeastdallas
    MrOldeastdallas Day ago

    I only eat Taco Bell when I'm eating on a budget.

  • Mark vüller
    Mark vüller Day ago +1

    Taco Bell is the Best come to Austria Please

  • Liam Kennedy
    Liam Kennedy Day ago

    I didn't even know we had it in the UK but apparently we have a few

  • Ernesto Gonzalez
    Ernesto Gonzalez Day ago +3

    Taco Bell failed in Mexico because it is not Mexican

  • BrandonExplains
    BrandonExplains Day ago

    Taco Bell doesn't have the same leadership here in Canada, its locations here are kind of nasty and not kept up well, they are almost exclusively co-branded with KFC in the same restaurants (has to be the weirdest combo ever), but you can still get a Meximelt for $2.39, which is what keeps them in business. Although I tend to go to alternatives because the brand here is just nasty (the restaurants are all dated and have an unclean feel). Taco Time, Taco Del Mar, or... any others. Plus Taco Bells all close at 9-10pm here! Its supposed to be a late night option!

  • 223554545
    223554545 2 days ago

    I didn't liked it

  • Tamy Ford
    Tamy Ford 2 days ago

    I only go to Taco Bell when I'm real broke. 😉

  • Young Jun Kwon
    Young Jun Kwon 2 days ago

    Taco Bell is gross. It's doesn't even deserve to be called Mexican. Heck, it ain't Tex-Mex either. And this is from a native Texan.

  • sayeed sikder
    sayeed sikder 2 days ago

    For chicken chalupa 😁

  • Geoffrey Lee
    Geoffrey Lee 2 days ago

    Franchises are a Rent A Business

  • Elizabeth Herrera
    Elizabeth Herrera 2 days ago


  • #countryboycansurvive
    #countryboycansurvive 2 days ago +1

    They don't need to change anything. It's not broke don't try to fix it!
    Convenience is the biggest key! Keep making the SAME great stuff you always have! THAT is what got you there. The consumers don't want Taco Bell to be like others. It's others trying to be like Taco Bell....DUH!!!

  • deharleyva
    deharleyva 2 days ago

    Love? 🤣🤣🤣 Taco Bell is horrible. No one over 23 should be eating that crap.

  • James Conway
    James Conway 2 days ago

    I love Taco Bell corporate stores but their franchise stores completely different the franchise store on Okeechobee Boulevard and Jog Road is the worst Taco Bell I've ever seen it is absolutely filthy from the parking lot to the back of the store to the dining room and I don't even want to tell you what their soda machine look like it was growing some form of alien life and dripping into the sodas is black fungi mold with a horrible smell I wish corporate would shut down their franchise locations or at least inspect them like they do their corporate stores after all it is Taco Bell's name on the building regardless if it's franchise or corporate it should be run the same

  • god563616
    god563616 3 days ago

    I can't believe this is a video. Taco bell quality sucks!!! Never a Mexican restaurant.

  • Smith
    Smith 3 days ago

    Its junk food..

  • Rafael Nery Mendonca

    Look at dies most Latinos French's will create north america economy but they won't opean there French's in south america like ihope red lobster donkey donuts and sou on

    • deharleyva
      deharleyva 2 days ago +1

      Franchise is the word that I think you're looking for. Not French's. Dunkin Donuts as well. Not Donkey Donuts. Just trying to help.

  • myvictorianow
    myvictorianow 3 days ago

    Demolition Man.

  • Rodolfo Garcia
    Rodolfo Garcia 3 days ago


  • Guadalupe Meixueiro Palacios

    As native Mexican I went once to taco bell and I literally cried. Its a sad and boring place to eat. I just bite some food and I rejected it. I dont understand how people eat at taco bell and spend so much money for mostly tortilla. I don’t eat it even if Im hungry.

  • Lord Defekator
    Lord Defekator 3 days ago +1

    Mexican restaurant? The chain is not owned by Mexicans, or created at México, or serve Mexican food...🤷🏽‍♂️

    • Marcos s
      Marcos s 2 days ago

      2:15 here says it is an Americanized version of Mexican food

  • Gary Katzenmaier
    Gary Katzenmaier 3 days ago

    isnt TB a Mexican phone company?

  • Desert Rat
    Desert Rat 4 days ago +1

    I like Taco Bell. The food is tasty and it's relatively cheap. Chipolte is more expensive. Plus, they're don't have a drive thru.

  • Gary E. Ko
    Gary E. Ko 4 days ago +2

    Taco Bell is as Mexican as curry chicken is Indian when u buy it at a Chinese food restaurant

  • Elisa Mondragon
    Elisa Mondragon 4 days ago +1

    *All those restaurants are not of Mexican food* They failed at Mexico because those are not even tacos!

  • Trebor Ironwolfe
    Trebor Ironwolfe 4 days ago

    *Ţяэßş ŢдќєŞ™* I typically find myself afront the local Taco Bell menu counter for pretty much the entire 2nd week of my employer's 2-week paycheck cycle. I like to think of the experience much like going to a professional wrestling event.. if you walk in expecting everything to be healthy and real, you will be sadly disappointed -- but if you enter just for a bit of zesty shock'n'awe you may enjoy it. I personally have only two complaints atm with Taco Bell: 1. Discontinuing salsa verde packets 2. Discontinuing chipotle-style packets

  • Marc Bilodeau
    Marc Bilodeau 4 days ago

    5 Guys!

  • Marc Bilodeau
    Marc Bilodeau 4 days ago

    maybe because it's not Mexican but tasteless food, we had one in Quebec City but it went bust a little while ago, you went once then...

  • Vault Dweller.
    Vault Dweller. 4 days ago

    Taco bell is anything but mexican.

    • Vault Dweller.
      Vault Dweller. 4 days ago


    • Dont
      Dont 4 days ago

      Vault Dweller. Chinese? Italian? Indian

  • dokess Ezeaka
    dokess Ezeaka 4 days ago

    Taco Bell is cheap, like real cheap even in Canada. There's a new menu item every week and coupons to last a life time

  • Britteny Evans
    Britteny Evans 4 days ago

    Even though taco Bell is pretty much dog food, Taco Bell is the go to food when you get the munchies after smoking and drinking.

  • Paulina reyes
    Paulina reyes 4 days ago

    They're NOT freking TACOS!!!! Who the hell told you that tachos are made with cruncy "taco shell"???? Tacos are made with tortillas and they're SOFT!!! And please, please, please, PLEASE! Stop saying that's mexican food because they're NOT, that's a crapy american version...

  • Spice Master II
    Spice Master II 4 days ago

    Bring back nacho fries!!

  • 1kudzuking
    1kudzuking 4 days ago

    It's just a matter of time until the left says you can't eat there unless you are Mexican.

  • C Howard
    C Howard 4 days ago

    5 layer burrito. It's all you need.

  • The last Emperor
    The last Emperor 4 days ago +3

    I’ll take authentic Mexican food then taco smells.

  • Lord Zev
    Lord Zev 5 days ago +3

    Shiiiiit...I'm about to order taco Bell right now! Lmao

  • Laura G
    Laura G 5 days ago

    -tastes good
    -has actual vegetarian options
    -nacho cheese

  • Alan Ramirez
    Alan Ramirez 5 days ago +2

    I always find myself laughing when US people think Taco Bell is actually tacos or mexican food.

  • britt R
    britt R 5 days ago +2

    Taco bell is NOT mexican food :|

    • deharleyva
      deharleyva 2 days ago

      He said "Americanized version."

  • Leo Cardenas
    Leo Cardenas 6 days ago +2

    Taco Bell actually closed two locations in Latin neighborhoods where I live. Looks like the franchisee’s didn’t do much research. Lol

  • dity May
    dity May 6 days ago +1

    Cause its the whitest version of tacos that white people cant handle the real sizzling spiciness of the real mexiacn tacos so they made fake mexican mexican restaurant

  • Da Diva
    Da Diva 6 days ago +2

    Any Gen-Xers remember just how GOOD Taco Bell was in the 70s and 80s?? Those were the days when Taco Bell used fresh ground beef and actually cooked their taco meat fresh everyday onsite. Same with their taco shells....the shells were thinner and crisper, freshly fried every hour... Then in circa 94", it appears that Taco Bell changed their original meat recipe, started having it precooked in a factory and kept frozen until ready to ship. Taco shells are now factory-packed, no longer fresh. They got rid of black olives, green onions and real sour cream and real nacho cheese. You walk into a Taco Bell in 1979, the aroma itself was enough to make you immediately salivate, it smelled so yummy! It's a shame what Taco Bell has turned into. I can't seem to convince anyone under the age of 35 how delicious Taco Bell truly was. They think Taco Bell always tasted this way....it hasn't 😔

  • carocarochan
    carocarochan 6 days ago

    I can't believe Americans eat that crap.

  • S G
    S G 6 days ago

    Too bad YUM Brands' other two subsidiaries (KFC and Pizza Hut) don't match up to the same standard.

  • S G
    S G 6 days ago

    taco Bell is cheap diarrhea not Mexican food

  • Finn T
    Finn T 6 days ago

    I got a Taco Bell ad at the beginning 🤣

  • Gabby
    Gabby 6 days ago


  • To Be Honest
    To Be Honest 7 days ago +1

    stop saying "RESTAURANT"

    • Spicio
      Spicio 10 hours ago

      it is a restaurant.

  • Jeff Murphy
    Jeff Murphy 7 days ago

    I remember when they had $.05 tacos on Tuesday.

    • Jeff Murphy
      Jeff Murphy 4 days ago

      Ha! I do remember those days too.

    • Brandon Toad
      Brandon Toad 4 days ago

      I remember the 89 cent five layer burrito.

  • Gerry Gonzalez
    Gerry Gonzalez 7 days ago

    Stop calling Taco Bell a Mexican restaurant. Mexicans don't eat that garbage.

  • nukestrom
    nukestrom 7 days ago

    Anyone fed up of burger crap has no choice but Taco Bell, Chipotle or Panda Express.

    IC3FOXX 7 days ago

    THE TRUTH: We don't