Why Americans Love Taco Bell

  • Published on Apr 19, 2019
  • Taco Bell is huge in the United States. It has been ranked as one of the top five fast-food chains in the country, based on sales. Despite the brand's popularity, Taco Bell has been dealing with upheaval in its C-suite.
    With more than 6,500 locations across the country, Taco Bell is one of the top fast-food chains in the U.S. It is not necessarily known for its quality, but a recent Harris Poll anointed it "America's favorite Mexican restaurant."
    Much of Taco Bell's recent innovation was initiated under the watch of former CEO, Brian Niccol. But in 2018, Niccol left the chain to helm one of Taco Bell's biggest competitors - Chipotle. He has since moved Chipotle's headquarters into Taco Bell's backyard. Some say recent turnover in top management could mean trouble for Taco Bell in the years ahead.
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    Why Americans Love Taco Bell

Comments • 6 826

  • CNBC
    CNBC  2 months ago +149

    What's your favorite fast food brand?

    • Devana Vharrel
      Devana Vharrel 5 days ago

      cluckin bell

    • ÖoG Bunkè
      ÖoG Bunkè 7 days ago

      Human Meat.

    • Brajesh Singh
      Brajesh Singh 8 days ago

      first is Subway, then Taco Bell, then I have not tried anything that much to make a judgement. Panera bread had very smart looking salesperson but it was too expensive. I think I would have liked KFC. Taco Bell was quite good though. I could always walk in in one and not be disappointed .

    • barb frontczak
      barb frontczak 8 days ago

      McDonald's is my personal favorite

    • Patrick Walker
      Patrick Walker 15 days ago

      There's no mention of Del Taco which I prefer over Taco Bell.

  • blahraptors
    blahraptors Day ago

    "Only time will tell if the Mexican American chain is ready to TACO the challenges ahead." I see what you did there... ;)

  • follow crankologist

    You ever realize Taco Bell doesnt have salsa but its like they dont even need it😕

  • boeuf3000
    boeuf3000 Day ago

    I’d rather go to a real Mexican place. Same price better taste.

  • Chris Hinson
    Chris Hinson 2 days ago

    I used to eat it until I moved to tucson az and found out what real tacos are. Makes taco bell seem nasty.

  • Johnny D.
    Johnny D. 2 days ago

    It’s all the sugar in Taco Bell’s food.

  • Angel Lopez
    Angel Lopez 2 days ago

    White people 😳

  • theburners32141
    theburners32141 3 days ago

    Taco Bell is trash.

  • laurel jade
    laurel jade 3 days ago

    I go there once a week.

  • laurel jade
    laurel jade 3 days ago

    love taco bell

  • Itaty Perez
    Itaty Perez 3 days ago

    so basically fake Mexican food

  • Plant Maven
    Plant Maven 3 days ago

    Why do people love Taco Bell? One word: saturated fat.

  • Pascual Solorzano
    Pascual Solorzano 4 days ago

    Taco Bell is not Mexican food at all, not even there hot sauce come close. I don't eat a lot of fast food. Jack in the box tacos are tastier.

  • Dima Gass
    Dima Gass 4 days ago


  • roachtoasties
    roachtoasties 5 days ago +3

    My first job was at Taco Bell. The food is cheaper than dirt, and that's why the large amount of sales. The food is not healthy. Anyone saying that I suggest they switch their diet to 100% Taco Bell.They won't live long.

  • Atomic Munchies
    Atomic Munchies 5 days ago +3

    I go to taco bell when I'm afraid of trying new things.

  • Max Hardcore
    Max Hardcore 7 days ago


  • Jerry Besch
    Jerry Besch 7 days ago

    The thing I notice best about taco bell are it's workers when they ask you how your day is when your getting ready to order through drive thru. They make you feel welcomed in the same sense say like waffle house does when you walk in but in a more hipster sense than the southern hospitality way. What I'm getting at is that I dont get that vibe when I go through any of the other yum chains and I feel like that human connection is big part of success. Like I kinda said before I feel like taco bell is more of a trendy hipster place to eat at than any of the other yum chains.

    • Jerry Besch
      Jerry Besch 7 days ago

      Also they should bring back the chihuahua in their commercials and give the people a little nostalgia.

  • 666dynomax
    666dynomax 8 days ago

    next video why canadians hate taco bell

  • barb frontczak
    barb frontczak 8 days ago +1

    I want Taco Bell now lol!

  • Cleopatra Starseed
    Cleopatra Starseed 9 days ago

    Also: why Americans are the fastest and have some of the highest rates of preventable illnesses.

  • MultiArrie
    MultiArrie 9 days ago

    Strange, there is not a fastfood chain for Döner kebab in the US.

  • Universal Peace
    Universal Peace 10 days ago

    ..getting married to a taco wedding bell ;)

  • Josh Duda
    Josh Duda 10 days ago

    Taco Bell doesn’t give me diarrhea when I eat it. All the other Mexican chain restaurants do.

  • It's Noël
    It's Noël 10 days ago

    Googling which taco bells serve liquor.

  • Danilo Ucles
    Danilo Ucles 11 days ago +1

    I love Whahoos!! Best thing also... It comes from my beautiful hometown Costa Mesa.

  • IrelandVonVicious
    IrelandVonVicious 11 days ago

    Why Americans love Taco Bell:
    Some are stupid. Don't care about satanic symbol logo. Grade D meat is still edible. They don't care about employees being paid less than minimum wage due to "training wage" loop holes. Some are so use to diarrhea they no longer care. Some are so poor options are super slim. Government subsidized health care makes it so they don't have to pay directly for bad decision making.
    How many more reasons do you want?

  • Red Balloon
    Red Balloon 11 days ago

    A CEO shouldn't be allowed to leave one firm for one of its competitors. It's disgusting, immoral and ought to be illegal

  • NumberOneZero 0
    NumberOneZero 0 12 days ago

    I think I'm done with Taco Bell. Everything tastes like a salt block.

  • Theresa Joy
    Theresa Joy 12 days ago +1

    Taco Bell is my go to in eating out bc I’m Vegan, and I can make a lot of their items vegan.

  • Marisa Smith
    Marisa Smith 12 days ago

    Cause it’s cheap

  • Imperes
    Imperes 12 days ago

    Best mexican restaurant? Lmao its far from being mexicain. And im mexicain

  • Kristion Taylor
    Kristion Taylor 12 days ago

    It's not Mexican food but damn it's good and cheap af

  • Patrick Allen
    Patrick Allen 13 days ago

    Love it ❤😁

  • Moody Diruti
    Moody Diruti 13 days ago

    I’m trying to break my cheesy Gordita crunch/ Taco Bell addiction omg it’s so hard

  • Hector Cortez-aponte-cabrera

    You can bet that Taco Bell will now requiere top staff to sign a non compete and include some type of time frame requirement from the date of termination or resignation.
    I am surprised this wasn’t already a part of the system. Chipotle snagged the CEO quick. Live and learn....

  • Joseph G. Hotto
    Joseph G. Hotto 13 days ago

    Go to San Diego, and it's a different story

  • Metra Man
    Metra Man 14 days ago


  • Eduardo Oceguera
    Eduardo Oceguera 14 days ago +1

    It *reeeeaaallly* bothers me that americans think that taco bell is Mexican food. Sure it tastes good, but as a Mexican, I can tell you, Taco bell is *NOT* Mexican food. You will never see a crunchy shell taco in a Mexican restaurant. Other than that, Taco bell tastes good yes, but wait until you taste an actual Mexican taco.

  • Shadow Apox
    Shadow Apox 14 days ago

    Because of my story

  • WTF ISthis
    WTF ISthis 14 days ago

    This food makes me nauseous and gives me diahrea

  • Manuel Mezquita
    Manuel Mezquita 14 days ago

    That's not Mexican food

  • Legacy Jeet Kune Do
    Legacy Jeet Kune Do 14 days ago

    If you live in California, there’s no reason to visit Taco Hell.

  • Suchar12
    Suchar12 14 days ago

    we need Taco Bell in Poland...

  • Joe Santa Maria
    Joe Santa Maria 14 days ago

    Two words: it’s cheap.

  • Mike Hunt
    Mike Hunt 14 days ago

    $148 million of Pepsi stock in 1978 is valued over $90 BILLION today ... :0

  • jackson7177
    jackson7177 15 days ago

    That's it I'm driving to Tacobell right now!!!

  • aratosm
    aratosm 15 days ago +1

    Chipotle is better. You're talking about a business that deals with food, and Chipotle food is far better quality.

  • Da Gr8one
    Da Gr8one 16 days ago +4

    Who craving some colon cleanse # Taco Bell 🤣🤣🤣🇸🇨🇲🇽🇲🇽🇲🇽

  • Never Had a life
    Never Had a life 16 days ago

    I hate Taco Bell idk it’s just crap tasting

  • Lorina L
    Lorina L 16 days ago

    I don't like chipotle

  • jamesdagmond
    jamesdagmond 16 days ago

    Taco Bell will never make it internationally. One must acquire the taste for such garbage. It is not naturally delicious lol

  • Terena Rosa
    Terena Rosa 18 days ago

    Because of the nacho fries. Duh.

  • Tyler Bell
    Tyler Bell 18 days ago +1

    i wonder if we are cousins or something lol, so many people with last name bell

  • John C.
    John C. 18 days ago

    From the future; Taco bell wins the franchise war's AND is the only fast food chain. 2034.

  • DominicanOps
    DominicanOps 19 days ago

    Taco Bell is absolutely gross. Doesn't taste good at all unless you are drunk. Meanwhile, Chipotle tastes better than most restaurants.

  • Vegar Hoem Gravråk
    Vegar Hoem Gravråk 20 days ago

    Norweagian love Mexican food, taco bell come here

  • Dipankar Chatterjee
    Dipankar Chatterjee 20 days ago

    Not offending anyone; Taco Bell even though not proper Mexican food is infinitely more tasty.

  • KolonaRulez
    KolonaRulez 20 days ago

    As someone who lives 30 minutes from Mexico it makes me sad so many people don't get to experience authentic Mexican food. I still love Taco Bell and Rubios but man you don't know what you're missing.

  • Andrew Cole
    Andrew Cole 20 days ago

    Dont fool your self taco bell... Taco bell sauce is the only reason I eat there 3 days a week!

  • MC Mark Markson
    MC Mark Markson 20 days ago

    Fast food is so disgusting. Work one week in one of the chains and you will never eat fast food again.

  • Ghetto Raynbow
    Ghetto Raynbow 20 days ago

    I cant believe people say that its delicious 🤮

  • Chloe W
    Chloe W 20 days ago +1

    They failed to acknowledge Shane Dawson and Jeffree Star's influence on Taco Bell's success.

  • necro maniac
    necro maniac 20 days ago

    Mystery meat

  • The Villain
    The Villain 21 day ago

    taco bell : 1.2mi - 1.7mi - 4.4mi - 5.0mi - 5.1mi - 5.4mi - 5.7mi - 6.2mi
    burger king: 200ft - 0.8mi - 1.2mi - 1.5mi - 1.7mi
    domino's : 0.9mi - 1.0mi - 1.5mi - 1.6mi - 2.2mi - 2.2mi
    pretty clear it isnt doing so well at distributing locations reasonably.

  • Jose Luis Barajas
    Jose Luis Barajas 21 day ago +1

    Yes I still love it

  • Brandon Fuentes
    Brandon Fuentes 21 day ago

    Lots of Mexicans hate taco bell

  • Toni Casta
    Toni Casta 21 day ago +1

    “We order it once a week because we can’t get enough of it” 🤦‍♂️ they have a dollar menu.. so, you can get more of it... guess you don’t love it as much.. 😒

  • Kira Lee
    Kira Lee 21 day ago

    Come to Australia please

  • Larry Bundy Jr
    Larry Bundy Jr 22 days ago

    They were in the UK form the '70s to the late '80s, but pulled out, but came back recently. There's about 20 stores now.

  • Justaname
    Justaname 22 days ago

    Baja blast is what Hi C is for McDonald’s

  • Justaname
    Justaname 22 days ago +1

    I loveeeee Taco Bell. I never get sick , my food is always fresh and hot. I also never get an upset stomach either

  • eldangeroso68
    eldangeroso68 22 days ago

    This one is easy, I don't even need to watch the clip. They love it because it's cheap and they don't know it tastes terrible b/c they are either too drunk or too high to care.

  • Navidra Hardin
    Navidra Hardin 22 days ago

    We eat garbage because we are garbage.

  • tobber08
    tobber08 22 days ago

    Fast food engineering. Kind of gives me that queezy felling in the gut.....

  • Master X!
    Master X! 22 days ago

    People also love taking big satisfying dumps so...

  • Honey Strawberry Apples

    We must protect Taco Bell at all costs!

  • Jay_ Hawk
    Jay_ Hawk 22 days ago

    Taco Bell needs to keep the beefy 5 Layer at 89 cents

  • Dan Kotzar
    Dan Kotzar 23 days ago

    That meat is really something else in those tacobell burritos smh 😭😂 it is very "boring"

  • Big Travis
    Big Travis 23 days ago

    If ya don’t feel like cooking and wanna spend $35 on 3 people for Mexican food go to chipotle
    If ya wanna feed 3 for under $20 and throw $16 - $17 in the Truck gas tank
    Go to Taco Bell

  • Big Travis
    Big Travis 23 days ago

    #TacoBell new $5 box isn’t worth it

  • Big Travis
    Big Travis 23 days ago +1

    Once in a while my kids ask for Taco Bell
    and the 3 of us eat for under $20
    Stuffed grilled chicken burrito is very good

  • Ronald McFondle
    Ronald McFondle 23 days ago

    Americans like Taco Bell because they are probably the tackiest people on the planet. I Will never eat there again in my life. I have gotten sick twice eating there. Their food is utter grotesque slop.

  • alejandro ambriz
    alejandro ambriz 23 days ago

    Or, hear me out, just eat actual Mexican food

  • Despair
    Despair 23 days ago

    They love getting diarrhea apparently.

  • silky under
    silky under 23 days ago

    Didn't they get sued for saying REAL MEAT When actually... not

  • Oliver Queen
    Oliver Queen 24 days ago

    Taco bell sucks in Canada.

  • lop3z2055
    lop3z2055 24 days ago

    They'd do better if they actually put some goddam meat on the taco and not just some quick little squirt. Practically just eating a tortilla and lettuce.

  • Crystal Roderick
    Crystal Roderick 24 days ago

    Taco Bell is getting more n more expensive

  • troy smith
    troy smith 24 days ago

    Great food slow service

  • S Christy
    S Christy 24 days ago

    I like The Bell. But I found out years order twice as much as you need. It is like American Chinese food . One hour later your hunger. I'm 5 foot 9 in. and only 135 lb. And I get hunger an hour later.

  • Melancholy TM
    Melancholy TM 24 days ago

    It's not Mexican fast food.

  • Alyssa Dyer
    Alyssa Dyer 24 days ago

    I've probably had Taco Bell once or twice in my life. And I just remember it working my stomach after.

  • tree bum
    tree bum 25 days ago

    People are willing to die for Taco Bell or at least risk their lives

  • Jose Barrera
    Jose Barrera 25 days ago

    It's not Mexican food this is disgusting I ate there and got sick for a week please do not eat there

    LM SORENSON 25 days ago

    Everyone keeps using the word "restaurant"... Very peculiar... I would think eatery location surmises very well...

  • kunjan trivedi
    kunjan trivedi 25 days ago

    Taco Bell is luv

  • Renee Hocker
    Renee Hocker 25 days ago

    I love the nacho fries yum! yum!

  • xele fonte
    xele fonte 25 days ago +1

    This video should be retitled “Why Americans Love Diarrhea.”

  • Anna Mcdearmond
    Anna Mcdearmond 25 days ago

    They are internationally there is a Taco Bell right off of Vicenza Italy by the military base