Why Americans Love Taco Bell

  • Published on Apr 19, 2019
  • Taco Bell is huge in the United States. It has been ranked as one of the top five fast-food chains in the country, based on sales. Despite the brand's popularity, Taco Bell has been dealing with upheaval in its C-suite.
    With more than 6,500 locations across the country, Taco Bell is one of the top fast-food chains in the U.S. It is not necessarily known for its quality, but a recent Harris Poll anointed it "America's favorite Mexican restaurant."
    Much of Taco Bell's recent innovation was initiated under the watch of former CEO, Brian Niccol. But in 2018, Niccol left the chain to helm one of Taco Bell's biggest competitors - Chipotle. He has since moved Chipotle's headquarters into Taco Bell's backyard. Some say recent turnover in top management could mean trouble for Taco Bell in the years ahead.
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    Why Americans Love Taco Bell

Comments • 7 047

  • CNBC
    CNBC  4 months ago +184

    What's your favorite fast food brand?

    • J C
      J C 6 days ago

      @funDzAmEntal used to be the same but White Castle fell off.

    • J C
      J C 6 days ago

      Wendy's, Popeyes, & Taco Bell

    • TheTaxiGuy
      TheTaxiGuy 6 days ago

      Hardee’s ⭐️

    • Vincent10
      Vincent10 8 days ago

      Chick-fil-A and Whataburger

    • Rawà Salah
      Rawà Salah 10 days ago


  • Caleb Lee
    Caleb Lee 2 hours ago

    Baja blast> Baja fresh

  • Geezus
    Geezus 4 hours ago

    Taco Bell should serve at the boarder LITERALLY for those who make a run for the boarder 🇲🇽 🤝🇺🇸

  • Gene Zhao
    Gene Zhao 13 hours ago

    7:06 chipotle controls all its stores, no franchises

  • duck brewster
    duck brewster 14 hours ago

    Mo's is the worst.

  • uptop
    uptop 15 hours ago


  • Carrot
    Carrot 15 hours ago +1

    Taco Bell is ass

  • Junk In My House
    Junk In My House 2 days ago

    cheap stoner food

    weed sales go up, taco bell sales go up

  • Omega Mouse
    Omega Mouse 2 days ago

    The last few times I've been to Taco Bell it has been garbage. Poor ingredients, stale chips and hamburger I had to spit out because it tasted so foul. Someone needs to buy Taco Bell and start over.

  • Zurtual
    Zurtual 3 days ago

    Taco Bell isn’t even Mexican food wtf 😂

  • D G
    D G 3 days ago

    Mexican's and their ridiculous gatekeeping of cheap, traditionally, poor-people food. Look man, tacos are good, but let's not act like abuela is some culinary genius because she chopped some onions and meat and threw it in a tortilla. Taco Bell started in Mexico, it's Mexican style food. If you wan't to say it's Americanized, sure, obviously, but gtfo acting like there is some huge difference. It's low quality Mexican dishes.

  • Mary Osegueda
    Mary Osegueda 4 days ago

    Taco bell is not TACOS.

  • Brado
    Brado 4 days ago

    Taco Bell is hella expensive, idk what they were talkin bout 🥴

  • 4LEKS_A4CV-N7 SR-72
    4LEKS_A4CV-N7 SR-72 4 days ago

    Taco bell is NOT MEXICAN!!!!

  • San Francisco
    San Francisco 4 days ago

    What about Taco Cabana and Pink Hat ?

  • know me
    know me 5 days ago

    Ok I want Taco Bell now lol

  • Adrian Jimenez
    Adrian Jimenez 6 days ago

    I hope Taco Bell never disappears. 😔

  • Solokey
    Solokey 6 days ago

    You will not see a real Mexican eat at taco bell.

  • J C
    J C 6 days ago

    I love Wendy's & Taco Bell the best

  • habibbi alikafe
    habibbi alikafe 7 days ago

    The tacobel in china is good asf. Quickest service I've ever experienced and those cheesy gordita crunches are bomb.

  • SevenDeMagnus
    SevenDeMagnus 9 days ago +1

    Hi. It's nice accepts credit cards. Food's ok, but shawarma's more ok.

  • Thompter S. Hunson
    Thompter S. Hunson 10 days ago

    Im from Athens, Greece. I remember once, in 1996 a Taco Bell franchise opened here and died so fast that hardly anyone even remembers anymore that Taco Bell once came in Greece. You just can't compete with Gyros in this country 😂 Same reason why McDonald's are barely existing here. Just 4-5 locations in all country.

  • pimp dee
    pimp dee 10 days ago

    moe's grill is better then chipotle and taco bell they sell beer and the chips and salsa are free. and get any burrito for 5.00 on monday

  • Abort ObamaCare
    Abort ObamaCare 10 days ago

    They're not as cheap in price as what they used to be. For a few dollars more, you can go to a real, Mexican restaurant, and get much better food, that's a lot more authentic.

    • Abort ObamaCare
      Abort ObamaCare 2 days ago +1

      @Summer Of Sam Summer Of Sam You said it. That's probably part of their (greedy) plan to make money. You have to buy more of their 'food', to get filled up. No thanks. I stopped eating there years ago, and I lost about 40 pounds.

    • Summer Of Sam Summer Of Sam
      Summer Of Sam Summer Of Sam 4 days ago +1

      Agreed.... When I do occasionally go, I usually get 2 soft taco supreme and the total comes out to almost $5. And the tacos are pretty much finger food size.

  • My Life As Kenny
    My Life As Kenny 10 days ago

    Taco Bell over chipotle everytime

  • fordfilo
    fordfilo 12 days ago

    Taco bell isnt mexican

  • Justin Tran
    Justin Tran 12 days ago

    Taco is best when you want to lose weight. It’s will guarantee to lose you 10 lb by the next day from all the diarrhea you will get

  • Justin Tran
    Justin Tran 12 days ago

    I hate Taco Bell

  • B Frazer
    B Frazer 12 days ago +2

    I'm going to Taco Bell after this video is over

  • Angry virgin Gay nigger

    Chipotle is some of the worst food I’ve ever had if you can’t get real Mexican food Taco Bell is the way to go

  • Gustavo Lira
    Gustavo Lira 14 days ago


  • Kim Namjoon
    Kim Namjoon 14 days ago

    Mexican restaurant my ass my Dad OfFenDed with hIs TacOs

  • jhumenik97
    jhumenik97 14 days ago

    I hate taco bell

  • TripZ Clan
    TripZ Clan 14 days ago +2


  • zo62
    zo62 15 days ago

    Americans eat trash and this is proof

  • Taylor Lionheart
    Taylor Lionheart 15 days ago

    You forgot to ask Tacobell what their stance on Lgbqt issues were. Consumers place this higher than quality of food. Thanks! #Chikhilaisantigaylikewegiveashi*

  • Rey
    Rey 15 days ago

    Cause it's cheap fast and always open after bar hopping.

  • Chade Hogan
    Chade Hogan 15 days ago +1

    “And the naked chicken chalupa”
    *toilet whimpers in fear*

    • D G
      D G 3 days ago

      Weak stomach.

  • Jordan Tyler
    Jordan Tyler 16 days ago

    Taco Bell wins solely off value. Everyone going there knows it’s low quality/Americanized Mexican food. The thing is, nobody cares. The people going there are not looking for authentic Mexican food. They’re looking to fill their stomachs with 2 Dorito flavored tacos, with a loaded Chalupa, and medium drink for $5 at any hour of the day/night.
    That’s another thing. Taco Bell keeps themselves accessible. Much more accessible than other restaurants. They’re usually open into the early morning hours if not 24 hours and they’re on every block.

  • Jason b
    Jason b 16 days ago

    All these fast food restaurant icons all started in San Bernardino!....Taco Bell is the place too go late nite, When you got the Munchies🌮🌯🥙👌🏻😁

  • Wisconsin Archer
    Wisconsin Archer 17 days ago +1

    Taco Bell is the absolute worst fast food chain!!!! I've been ordering the enchirito's for 30+ years. One day some punk Taco Bell employees refused to make it because it wasn't on the menu. I told him I've been eating them longer than he's been alive and never had a problem before. He still refused. As a long time customer i was obviously pissed. I contacted corporate two times with no response. That is the biggest slap in the face. I will never, ever, eat at Taco Bell again!!! In my area there are sooo many authentic Mexican restaurants i can go to, and i do, if i decide not to cook at home. Instead of waiting in line for so called fast "food", ill order from a true Mexican restaurant and pick it up to go. The food is 1,000 times better!!! I wish i would have done this years ago!!!

  • بدر و بس
    بدر و بس 18 days ago

    I really appreciate your videos, there is a lot of research and hard work in it , it’s so informative and amusing to watch, thanks for all the people working on it.

  • TunaVoid
    TunaVoid 19 days ago

    I like the value menu. I choose 3 items off of it and a free cup of water and I'm good to go. Lunch for 3 bucks :)

  • G.O.A.T kid
    G.O.A.T kid 19 days ago

    0:56 taco is not cheep Mexico food, it is GREATNESS.

  • Chaos Primordial
    Chaos Primordial 19 days ago

    Taco Bell's Burritos are the best Burritos on earth.

    • Chaos Primordial
      Chaos Primordial 12 days ago

      @Pepto Juice Yes they are the best Burritos in the world.
      I bet you can't even name where to get a better Burrito.

    • Pepto Juice
      Pepto Juice 12 days ago


  • Zequinoxx 000
    Zequinoxx 000 20 days ago

    Because they want to be obese.

  • James Tarr
    James Tarr 20 days ago

    Taco Bell * vomit *

  • Ricky Parmar
    Ricky Parmar 21 day ago


  • Donald Trump
    Donald Trump 21 day ago

    Chipotle contains chemicals that can give cancer , please avoid it at all costs

  • Johnny5 Tech
    Johnny5 Tech 23 days ago

    The cornerstone of TacoBell is their hot sauce. that stuff is really good.

  • Daddyio oo
    Daddyio oo 23 days ago +1

    As a Mexican I do NOT approve Taco Bell. Lmao it was made by an America wtf? 😂💀

  • Adrian Octavio
    Adrian Octavio 24 days ago

    "Mexican Food"

  • Chief Beef
    Chief Beef 24 days ago

    Taco Bell the goat Chipotle got nothing on them

  • Lovely Tanya
    Lovely Tanya 24 days ago

    What if they made horchata type of dessert?

  • TheNotoriousVIC ._.
    TheNotoriousVIC ._. 24 days ago +1

    I’m a Canadian and Taco Bell is my fav fast food resteraunt

  • Rachel Novak
    Rachel Novak 24 days ago

    I mean...I’m vegan and the variety with which you can customize your meals to fit your lifestyle is great! Especially since we don’t currently have that much money.

  • Derrick Clark
    Derrick Clark 25 days ago

    Watching this while eating Taco Bell

  • Manh Hakchareun
    Manh Hakchareun 26 days ago

    Aww man now I’m craving for Taco Bell

  • Caban Condos Mexico
    Caban Condos Mexico 27 days ago

    Nothing like real tacos in Mexico 🇲🇽

    NITSUA SAN 27 days ago

    Jack in the box has better tacos