Why Isn’t White Castle A Fast-Food Giant?

Share
Embed
  • Published on Nov 16, 2019
  • White Castle is widely considered to be the first hamburger fast-food chain in the United States. It's famous for small, cheap hamburger sliders and its role in the 2004 stoner comedy "Harold & Kumar Go to White Castle." Despite its notoriety, the brand has a limited footprint in the Midwest and Northeast. So why is White Castle not nearly as big as rivals like McDonald's and Burger King?
    » Subscribe to CNBC: cnb.cx/SubscribeCNBC
    » Subscribe to CNBC TV: cnb.cx/SubscribeCNBCtelevision
    » Subscribe to CNBC Classic: cnb.cx/SubscribeCNBCclassic
    About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
    Connect with CNBC News Online
    Get the latest news: www.cnbc.com/
    Follow CNBC on LinkedIn: cnb.cx/LinkedInCNBC
    Follow CNBC News on Facebook: cnb.cx/LikeCNBC
    Follow CNBC News on Twitter: cnb.cx/FollowCNBC
    Follow CNBC News on Instagram: cnb.cx/InstagramCNBC
    #CNBC
    #WhiteCastle
    Why Isn’t White Castle A Fast-Food Giant?

Comments • 4 494

  • Richard Kafka
    Richard Kafka 20 minutes ago

    Please Please Please come to Maryland! I miss my sliders so much since I moved from NY!!!!

  • C.J. O'Dell
    C.J. O'Dell Hour ago

    I’m sure the main reason may boil down to quality over quantity

  • Pepper Grinder
    Pepper Grinder Hour ago

    I haven't eaten at McDonalds in 30 years. Terrible food.

  • William Morris
    William Morris Hour ago

    Why isn't White Castle being sued for using the word WHITE in the name?No lbtard or "person of color" catch this yet?LMAO

  • Caliado
    Caliado 3 hours ago

    5:15 please someone fix this poor woman's eyebrows

  • Sjrick
    Sjrick 4 hours ago

    But why cant i get one without onions. I hate onions

  • michael birdsong
    michael birdsong 6 hours ago

    heard they opened a krystal in las vegas they ran out of food in 2 hrs. oh yeah in nashville they used to have churchs chicken inside as well the honey butter biscuits were fire

  • Jb88
    Jb88 6 hours ago

    Wow.. CNBC with some real journalism for a change. Very refreshing!

  • Ricardo Polanco
    Ricardo Polanco 6 hours ago

    White Castle closed so many stores in New York City.

  • On 2Wheels
    On 2Wheels 8 hours ago +2

    Their food is terrible.... That's why... Only people with five bucks and no taste eat that crap.

  • Brad Simmons
    Brad Simmons 10 hours ago

    Eyebrows...

  • tech 00128_#7738
    tech 00128_#7738 10 hours ago

    Lies there are some in t.n

  • domitron
    domitron 13 hours ago

    White Castle is at a stage of stagnant growth so is an example of what ALL businesses must do if we are to tackle climate change without destroying any chance of an inhabitable Earth for the next generation. Of course, that probably won't happen, so instead, many (if not most) businesses can expect to be wiped off the face of the Earth entirely. At least they knew what was needed I guess.

  • Tracy Lawrence
    Tracy Lawrence 13 hours ago

    Why not white castle in arenas and stadiums. Perfect small burgers for drinking patrons

  • madjob8
    madjob8 13 hours ago

    her question number 1 should be "where do i get eyebrows that look like eyebrows?"

  • dan15lop
    dan15lop 14 hours ago

    Oh, I didn’t know living two blocks away from White Castle was that rare. Now I know why some relatives from different states are so amazed by White Castle.

  • Shut Up!
    Shut Up! 17 hours ago

    🍔🥰😉😳🤢🤢🤮🤮🤮.

  • Musashi
    Musashi 17 hours ago

    cause "diarrhea"

  • Torres Boxing
    Torres Boxing 17 hours ago

    Love it! I hope they open one up in GA.

  • Pelt Down Posse
    Pelt Down Posse 18 hours ago

    They are putting one in Orlando, FL....It's going to be the biggest one they have....

  • James Johnson
    James Johnson 18 hours ago

    Go to a truck stop and bump out Arby’s. You have great burgers and faster to get. Truckers would love you.

  • Gallowglass
    Gallowglass 21 hour ago

    Why isn't it a Giant? Well, they're everywhere here in Chicago. Sliders taste great, but man they slide out as easily as they slide in.

  • MONSTERS_8U
    MONSTERS_8U 22 hours ago

    They have them in Texas

  • dickylobster
    dickylobster 22 hours ago

    I admit it, my favorite burger

  • Greg Riba
    Greg Riba 23 hours ago

    When you offer retail sales in the markets, that should be an indicator to that community right? If people are buying your frozen burgers in a retail store, dont you think they would definitely buy them fresh at a store? OPEN MORE WHITE CASTLES PLS MY CITY DOESNT HAVE ONE AHHHERHHGHHRHGFHRH!!!!

  • hi
    hi 23 hours ago

    They've been meaning to get around to it, they just keep smoking.

  • William Hill
    William Hill Day ago

    Steamed burgers no thanks

  • KOFFIN nails
    KOFFIN nails Day ago

    Hahaahh in and out is way better way better and they are 1000 miles away also

  • Tori Sharpe
    Tori Sharpe Day ago

    they taste like snot

  • KOFFIN nails
    KOFFIN nails Day ago

    5:30 wtf is up with her eyebrows

  • Clickheredude
    Clickheredude Day ago

    White Castle just sucks ass

  • Kelli Johnson
    Kelli Johnson Day ago

    Come to Scottsdale, Az just ooened a couple of months ago. U'd think the were serving gold. Its the 1st in Az.

  • Opochtli
    Opochtli Day ago

    Utah next location white American

  • DOOM667
    DOOM667 Day ago

    can u open a few in germany please.

  • colin lobo
    colin lobo Day ago

    You can buy Frozen Sliders at Walmart .YUCK

  • Freddy Marcel-Marcum

    Because anything white is bad.

  • d d
    d d Day ago

    Dumb stoner movies that are given to crap actors on to end a career in a child actor's life and career

  • d d
    d d Day ago

    The Chinese probably changed a lot more than just a few thing's they understand how a small chain in America will need some work

  • d d
    d d Day ago

    International for them is not such a great idea

  • d d
    d d Day ago

    And bigger companies do experiment to work on improvements

  • d d
    d d Day ago

    Other companies came up with improvements over the the old castle

  • michael cameron
    michael cameron Day ago

    We all know what really happened. Harold and Kumar ate them out of business.

  • Chris Stephenson

    I heard the patties arent actually grilled. The bed of chopped onions are on the grill and the patties are on top and cooked by the steam from the onions.

  • bmcmanus28
    bmcmanus28 Day ago

    Why? Overpriced.

  • youngswhtx
    youngswhtx Day ago +1

    Love this place!!!

  • John Anderson
    John Anderson Day ago

    The reason why there not that big is because there cheap and have a good good customer service I don't know I've never been I'm just guessing

  • Welaa Elrafie
    Welaa Elrafie Day ago

    White Castle 🤮🤮🤮

  • B S
    B S Day ago +1

    I would eat at white castle if my small city had one :(

  • Annabell Holmes
    Annabell Holmes Day ago

    I hate white castle

  • douglas byron Smotherman

    Nobody gives a s*** about 2,000 to you understand you keep talking you're going to get fired I'll sue this company will be fired fake news I thought you are fake news Donald Trump fake fake fake fake fake

  • douglas byron Smotherman

    It never opened in the second biggest state beaches California

  • douglas byron Smotherman

    White Castle does not deserve any credit because I was never in California

  • Lydia Hammond
    Lydia Hammond Day ago

    I just went to White Castle for the first time a month ago. the one in Harlem Hands down best fast food hamburger I've had in my life. not including shake shack god bless

  • The Bryant Watkins Channel

    Very informative, thanks for posting 👍😊

  • William Nelson
    William Nelson Day ago

    It used to be.

  • William Wynn
    William Wynn Day ago

    I do not think there is a white castle in Ga. So I got a big box of them from the grocery store. They were so bad the dog would not eat them, and that is the truth. We have Krystal's 40 yrs ago they were really good. But now they are awful. Come to think of it All the fast food places sux. Not long ago I went to KFC and it taste Nothing like it once did. I went to Hardee's and got two chicken meals, $20. It was OK, not good, damn sure not great. I stopped going to McDonalds because the food was so bad. The last time I went there I ordered 2 hamburgers 20 nuggets and a shake. In less than 2 min. They had the shake on the counter. 10 min. later they handed me my order , well most of it. I told them they still owed me a hamburger. another 5 min. of waiting one of girls working behind the counter asks " Did he pay for it " the cashier said yes. And then they ignored me. All together it was 45 min. I left with my 2 hamburgers 20 nuggets and a cup of milk. By this time the shake had melted. No matter how nice and polite you say anything there are some who's mission in life is to screw you over. Either by not giving you what you paid for OR starting an argument. And this happened to me the last two times I went to a fast food place. So I do not go back to them.

  • Alerta TV
    Alerta TV Day ago

    Mc Donals is NOT FOOD is monster GMO franken garbage , CNBC will NEVER tell you this company's run side by side with Pharma Industry, they are here too POISON you so you can get diabetes , High blood pressure, is all MIND CONTROL FOR ZOMBIES

  • Stephen Crabbe
    Stephen Crabbe Day ago

    They can not be franchised also one of the best jobs Ive ever had

  • Stephen Crabbe
    Stephen Crabbe Day ago

    Because it is still family owned

  • David Starkey
    David Starkey 2 days ago

    They also treat their employees like crap slave-driving micromanage don't pay on the cost of living when you stop in White Castle just ask their employees how the corporation treats them and Lisa Ingram that's running it she sexist she favors her females