Why Did Windows Phone Fail?

  • Published on Jul 3, 2018
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    How is it that Microsoft makes THE dominant operating system for PCs, but is nearly invisible on smartphones?
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Comments • 1 727

  • offPlanet
    offPlanet 22 hours ago

    It's a shame, I loved my Lumia.

  • I C
    I C Day ago

    Smartshoe?! xD

  • Garr Trigger
    Garr Trigger 16 days ago

    That's what MS gets for being too greedy and wanting to control everything.

  • Nolan 2106
    Nolan 2106 Month ago

    I had a nokia lumia 925

  • Andrés Eduardo Clavasquin Regalado

    Well... At least a tablet could be nice! Surface! Tablets are more for work. Where do people work? In Windows!
    Or MacOS... But fuck that! This about Microsoft! Surface looks nice!

  • Queerty R
    Queerty R Month ago

    A few years ago I bought a 435. My mom liked it so much we got the 640. They're awesome, sturdy little phones. Great for older people or someone who's online life doesn't 100% revolve around google services. Too bad they'e discontinued.

  • Gabriel san diego
    Gabriel san diego Month ago

    the only os that dont need any antivirus ☹️

  • GR3YH4TT3R93
    GR3YH4TT3R93 Month ago

    "While Microsoft treated the emerging mobile devices as a sideshow, google and apple forged ahead with modern operating systems that ran circles around windows mobile, itself a Windows CE decendant."
    Ummm both android and iOS are "decendants" of their respective OS types (linux for android, macOS for iOS) iOS more so than andriod considering iOS is, put most simply, an extremely cut down version of macOS with a mobile UI. That's not to say that android and iOS didn't run circles around windows mobile anyways but that bit about being a windows CE decendant irritated me.

  • jubuttib
    jubuttib 2 months ago

    I really is a shame what happened with the Windows Phone OS. Starting with WP 8 I honestly VASTLY preferred it to iOS and Android as a phone operating system, and W10M made it even better, but the developer support just wasn't there...

  • jubuttib
    jubuttib 2 months ago

    The pre-iPhone era OS list seems odd. Symbian S60 was definitely a smartphone OS (you had web browsing, video playback, music playback, apps, everything...), and before 2007 had phones like the 6600 which sold over 150 million units, as well as after 2007 phones like the 5230, which also sold 150 million units. By 2012 Nokia had sold around 1.2 billion S60 phones. If S60 was under "others" in the list, Windows Mobile devices should have sold triple that of S60 devices, which I find HIGHLY unlikely (I've known 3 people in my life from that era with a Windows Mobile phone, and hundreds with an S60 phone). =/

  • B Adventures Vlogs
    B Adventures Vlogs 2 months ago

    Good quick history lesson. They failed to adapt to the mobile market 🤔

  • Tom Peek
    Tom Peek 3 months ago

    I have a Microsoft phone

  • rock sinan
    rock sinan 3 months ago

    windows phones were always cheaper and better quality, besides they used less power less ram,less cpu but no lag and good performance. the only problem was, they were late and their application store was always lack of main applications. even skype was better in android and ios compare to windows, even if it was actually their application ! so i believe they should have kept going to release phones and focus on improving their applications in windows store.

  • Matthew
    Matthew 3 months ago

    They gave up right when things were starting to get good. Market share for WP reached 4%, higher than it had ever been, then no flagships were released for years. When one eventually was it was marketed to business customers when WP had been marketing to regular consumers since WP7. I jumped ship when they announced they'd be focusing on business customers along with a lot of us loyal users. To this day I still think Windows 10 Mobile had the best typing experience and UI in mobile operating systems. Some people might think I'm crazy when I say UI but you know how phone screens are huge these days? Microsoft's design language placed menus at the bottom of screens unlike iOS and Android so one handing large devices was never a problem. Add onto that the fact that with WP you were getting a consistent experience across devices but you still had a ton of devices to choose from and you have one solid platform.

  • Jim Charles
    Jim Charles 3 months ago

    because windows 8 suks

  • ruzzell907
    ruzzell907 3 months ago

    Windows Phone failed because it didn't appeal to business users, it was overpriced and didn't have a physical keyboard.
    (Mocking using Steve Balmer's comment about the iPhone 2G back in 07')

  • disclaimitoryidiot
    disclaimitoryidiot 3 months ago

    the windows phone also lacked in battery power my dad owned one and after a year of owning he went from replacing his battery from 5-7 months within a year to basicly every month

  • LiftedX
    LiftedX 3 months ago +4

    Still using my Lumia 1020 41 MP camera Windows Phone. Always get compliments from friends about quality of Photos. I don't care about useless APPs anyway (ie. McDonald's APP). Only the Huawei P30 Pro is making me think about retiring my Lumia 1020, 6 years later from owning it....

  • Jonathanok100
    Jonathanok100 3 months ago

    I miss my HP elite x3. What a great phone. To this day Google and Apple haven't figured out how to turn their phones into desktop computers, but Windows Phones have had Continuum since 2015. I hope Microsoft can take the foldable 3-in-1 category with Andromeda before Google and Apple copy it.

  • Lorenzo Lawrence
    Lorenzo Lawrence 3 months ago

    Why wasn't symbian listed as part of the pre 2007 smart phone OS?

  • devas bhatt
    devas bhatt 3 months ago

    His voice is funny

  • rdvgrd6
    rdvgrd6 3 months ago +1

    Those rotating graphs are a big no no.

  • George M
    George M 3 months ago

    Still using a Lumia 650. I don't know what my next phone will be, Android sucks.

  • TheKef
    TheKef 3 months ago

    0:15 of course it's 69% xD

  • Skystrike70
    Skystrike70 3 months ago

    I had a windows nokia phone, one of the fairly early ones that ran windows 8. I actually really liked the phone, the winsows 8 UI worked REALLY well on a smartphone I have to say, and I had no complaints whatsoever EXCEPT one big one, there were hardly any decent apps. Most of the apps were the lame Microsoft ones, or pretty janky versions/clones of popular ones. Eventually I broke it by shattering the screen, and got an LG phone.

  • Rania AlDrajy
    Rania AlDrajy 3 months ago

    My first phone was nokia *WITHOUT WINDOWS*

  • Costas Papadopoulos
    Costas Papadopoulos 3 months ago

    Cries in Lumia 950

  • gagamin2
    gagamin2 3 months ago

    Because no app

  • swingvoter
    swingvoter 3 months ago

    It was merely a stupid marketing strategy by microsoft...

  • david bass
    david bass 3 months ago

    This just goes to show that the bigger you get and more diverse, the harder things get.
    Keep it simple, keep it narrow. And you will be at least good in a few things, instead of just average or worse in many things. Yeah it can be possible to do many things well, but easier and simpler to do a few things great.

  • rahul Sharma
    rahul Sharma 3 months ago

    They were full of boxes nothing like windows.If they launched Win 7 to mobile android will be histry.

  • Cory Riesen
    Cory Riesen 3 months ago

    a lot of poeple don't realize that microsoft was so succesful that government intervention forced them to make internet explorer, microsoft office, etc seperate products. They are like 2 steps ahead of hardware capability usually.

  • Haiko
    Haiko 3 months ago

    I dont understand why we ar not just running real windowas on our phones, i mean we have the power and just need a touch friendly UI. And then do it like samsung dox and boom full blown Desktop

  • Haiko
    Haiko 3 months ago

    I loved windows phone, the only problem were the apps
    Fun fact: my girlfriend broke her phone 3 months ago, guess what phone she uses right now. Right, my old lumia 1020

  • Black Bulldozer
    Black Bulldozer 3 months ago

    Watching this video on my Microsoft Lumia 535 with Windows 10 Mobile?


  • Steel Valor
    Steel Valor 3 months ago

    I had a WP from OS7 to 10. I loved every minute of it. I'm sad it's gone... my wife is still hanging onto hers. Cracked screen and all.

  • VegasLowBlower
    VegasLowBlower 3 months ago +1

    Why does he sound like he has a big wad of gum in his mouth

  • Ben Campbell
    Ben Campbell 3 months ago

    Why Windows Phone failed: because at the time iOS launched Microsoft already had a mobile OS except it was half a decade old and was encumbered by needing to continue supporting all its existing uses.
    Also because Windows Phone only had Edge browser. If you can't surf the web on your phone, its a big problem. Especially when it is late at night and your flight got canceled, so you're trying to find the airlines support site on your phone but it won't load properly, and then you're trying to reserve a hotel room but their sites won't load right either.

  • DanDeCapio J.
    DanDeCapio J. 3 months ago +2

    Tried Android and iOS several times but keep coming back to my Lumia 950XL Android is only catching up to the features I have on the 950XL. I think Pie has finally caught up to my 5 year old 950XL so I might finally switch.

  • Ocawesome101
    Ocawesome101 3 months ago

    0:07 him: "So unless you've gone against the tide and use a *Mac* or some flavor of *Linux* ..."
    Me: Ummm you realize that there are people (including me) who literally hate Windows, right? I have a Mac, with Linux installed alongside MacOS, and a Chromebook running GalliumOS, a repackaged, optimized version of Ubuntu 16.04

    • sam rowland
      sam rowland 3 months ago

      Yes he does, that's literally what he said. You have gone against the tide, you are part of the minority he mentioned..... What was the point of your comment?

  • Adam Conn
    Adam Conn 3 months ago


  • Michael S.
    Michael S. 3 months ago

    i had windows phone, it sucked, then I bought a Samsung Galaxy S2 when it first came out and it was shitting on anything available at the time, it was amazing!!!!!

  • David Hickling
    David Hickling 3 months ago +7

    *My first phone was a Windows Phone Nokia Lumia 610.*
    *I loved the design of the OS; I arranged my tiles in the shape of a robot. I remember showing people at school and they were impressed by it.*
    *I wish Windows phone came back because that tile screen was really unique and cool to look at.*

  • Orbis92
    Orbis92 3 months ago

    I am still not quite sure why they never did an x86 (CPU) Phone which could run any Windows exe application or at least released their illusive x86 emulator for WinPhone10. Some say it could even run Crysis...

  • nightOWL
    nightOWL 3 months ago +1

    *U G L Y D E S I G N*

  • sos joj
    sos joj 3 months ago +8

    they could have easily prevented this if win 10 mobile was a full featured variant of the base os, instead of the locked down garbage that's merely a restricted version of the base.

    • Cory Riesen
      Cory Riesen 3 months ago

      thats basically what they are doing now, just waiting for android and ios to fuck something up i bet

  • CummiBear 69
    CummiBear 69 3 months ago +8

    Reasons to bring back Windows phone:
    -Windows App Store has lotsa old Roms (like from N64, Gameboy etc) than can directly be played without extra emulator

  • High Bishop of the Church of Tea

    I would honestly be down to have a windows phone if I could get my texts and calls on PC like Apple does

  • Amellia Mendel
    Amellia Mendel 3 months ago

    They were greedy

  • blacksheep7198
    blacksheep7198 3 months ago

    Like listening to my nephew with a face full of braces.

  • Ezekial Altman
    Ezekial Altman 3 months ago

    What if you don't want to use google or apple....

  • Sylkis89
    Sylkis89 3 months ago

    You omitted how in North America Scheissungs and Crapple were being bundled with data plans and stuff with all the carriers with unfair business agreements shoving those down people's throats and no proper marketing done by Microsoft in North America for some reason... while in other parts of the world, especially the slightly less wealthy ones like Poland where buying an iPhone was just unjustifiable (they're even more overpriced in regards to what they offer than in North America where the aforementioned deals with carriers drag their price down), Nokias with Windows WM7, WM8 and WM10 were extremely popular in their time. But unfortunately, though completely understandably, the app developers preferred to focus on the platforms popular in North America which were (at the time) the vast majority of the market on which you could actually make money with developing apps (paid or free, doesn't matter) and although the Windows Phone consumer base was huge... it was poor and would not pay for apps and weren't an attractive target for advertisers either cause they wouldn't buy those advertised products anyway. And that's a terrible shame cause that system was just SO SNAPPY NO MATTER THE HARDWARE and just so stable and well constructed, stable, energy efficient, easy to use, pretty and just nearly no flaws whatsoever... and always having a long term support in comparison to android and unlike android wouldn't get slow over time... literally better in every possible way than Android and iOS (at least back then, because today's Android and iOS are a completely different world than back then - and especially Android became amazing whilst back then it was just utter crap)... besides the fact of the popularity amongst app developers. And when at some point apps like Facebook meant not just exchanging messeges and making posts, but also making voice calls, taking pictures, and many more... people started to prefer android over windows phone even in places like Poland, because they just didn't want to miss out on the new fancy features of those apps, even at the cost of getting a phone that otherwise is worse in literally every possible way. But regular consumers cared more about being able to send those stickers and to interact socially than about a battery than you can charge every 3rd day instead of twice a day... and especially that brands like Xiaomi started popping up and gaining popularity even though having no official distribution channels, people were just ordering them from China and it was the demand for them that made Xiaomi finally decide to officially enter EU market, not them wanting to expand... people pushed them to expand, or dragged them in by force lol. But yeah... it all just interconnects...

  • Redleaf Boomer
    Redleaf Boomer 4 months ago

    Very uninformative thank you 😂

  • Reigh
    Reigh 4 months ago


  • Joe
    Joe 4 months ago

    it sucks that people killed windows phone and now ios is going to hell and android well never got out of hell in the first place

  • Jamie Alger
    Jamie Alger 4 months ago

    what's up with this accent?

  • Tsar Marklovski
    Tsar Marklovski 5 months ago

    giant corporations always fail later on in its life and start losing money. They get cocky and start losing focus.

  • synertry
    synertry 5 months ago

    because of channels like this. and now instead of accepting the death you dance on the grave of our only chance at more variety. Thanks guys :)

  • Bowtech2
    Bowtech2 5 months ago

    Dude, the Lumia 1520 and 950 still put most flagship phones to shame.

  • Fernan Aquino
    Fernan Aquino 5 months ago

    Still using my lumia 950 and im not planning to switching to other platform until the support dies end of this year. I got my eyes on the new nokias tho

    • Kyle White
      Kyle White 4 months ago

      I'm planning on continuing past the end of this year because while they will no longer be providing security updates there's still security through obscurity. After all, if Windows Mobile is hardly used by anyone, why develop viruses for it?

  • vivalaliberty
    vivalaliberty 6 months ago

    and now to the commercials eat KFC while watching this jjfojposjfkjpowjiofjwopjiohishaijhgj q arrrrrrrrrrrrrrgh!

  • The3rdID
    The3rdID 6 months ago +3

    Nokia: Reputation for being indestructable.
    Microsoft: *Hold my OS.*

  • Darkchan
    Darkchan 6 months ago

    Nokia closed the window :P

  • Lazzy Days
    Lazzy Days 6 months ago

    i love my Microsoft Lumina 950 XL i hate android its basic shit and apples are for eating lol

  • xitrus VENOM
    xitrus VENOM 6 months ago

    I want windows phone back

  • Aaron Creagh
    Aaron Creagh 6 months ago +9

    I miss my Lumia!
    I really miss phone Cortana!

  • Nathanael Aldred
    Nathanael Aldred 6 months ago

    I get triggered everytime I see people compare "Android" with "Apple"
    It's iOS and Android you peasants. Apple is not an operating system, it's a freaking company

  • Michael Vigo
    Michael Vigo 6 months ago

    lol i thought symbian os dominates the whole world with nokia

  • John Nguyen
    John Nguyen 6 months ago +1

    Microsoft is just complicated.

  • Master Drakthorian
    Master Drakthorian 6 months ago

    Lol sure lack of app support from developers was a big thing, the other thing was.... How do I say terrible terrible software. OH you want to move stuff to your phone... It's a windows device so it can't operate with other windows devices without it's on software it won't be seen my a pc...... Yeah at this point Android could move files without having to install extra bloat using the file management tool. Then when we go into the actual interface of the phone, the live tiles was a mess and Barely functional. Microsoft developed a crap phone software which led to what I Stated in the beginning lack of support from developers. Why would they program something for a lackluster software nobody would use regardless?